Eurasian Machinery Hosts LANDCROS Introduction Event for Customers and Partners in Central Asia

On August 14, Eurasian Machinery hosted a special event for customers and partners in Astana, bringing together more than 300 guests from across Central Asia, including Kazakhstan, Uzbekistan, and Kyrgyzstan.

The event was attended by distinguished guests, including representatives of the Embassy of Japan in the Republic of Kazakhstan, as well as key customers, partners, and industry representatives from across the region.

The event marked an important milestone for Eurasian Machinery as we introduced LANDCROS, the future brand name of Hitachi Construction Machinery, to our customers and partners.

During the program, we shared the story of Eurasian Machinery and our contribution to the development of the construction and mining industries across Central Asia. We also highlighted the more than 75-year history and technological expertise behind Hitachi Construction Machinery, introduced the LANDCROS concept, and presented the role of our strategic partners in supporting the region.

A key message throughout the event was that while the name is changing, the values that our customers rely on remain the same. Japanese quality, advanced technology, reliability, customer responsibility, and long-term partnerships will continue to be at the heart of our work.

For Eurasian Machinery, this transition represents not only a new chapter, but also an opportunity to further strengthen the support we provide to customers throughout Central Asia. Our established after-sales service network, technical expertise, and understanding of the local markets will continue to play a key role in ensuring reliable support throughout the entire lifecycle of equipment.

The event also emphasized our vision for the future: moving beyond the supply of construction and mining machinery and developing comprehensive solutions that create additional value for our customers and partners.

The official program concluded with an award ceremony recognizing key customers and a commemorative photo session. The evening continued with a dinner featuring live performances, creating an opportunity for guests to connect, exchange ideas, and strengthen relationships in a more informal setting.

For Eurasian Machinery, the event was an important opportunity to meet with our customers and partners, reflect on the trust we have built together over the years, and share our vision for the future.

A new name is coming. Our commitment remains the same.

As we move toward the LANDCROS era, Eurasian Machinery will continue working closely with our customers and partners across Central Asia, combining proven technologies, strong service capabilities, and long-term partnerships to create new opportunities for the region's construction and mining industries.