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Hitachi Construction Machinery is changing its name to LANDCROS
Hitachi Construction Machinery is becoming LANDCROS
Our commitment to customers stays the same
We are pleased to announce that Hitachi Construction Machinery Co., Ltd. will change its name to LANDCROS Corporation effective April 1, 2027.
Along with our new company name, we are proudly introducing LANDCROS as our new corporate brand.
Since 1950, when Hitachi introduced Japan’s first domestically developed mechanical excavator, the Сompany has continued to pioneer innovative technologies and deliver its equipment to customers around the world. Built on this proud legacy, Hitachi Construction Machinery is taking a bold new step toward the next century.
Mission and values
As the need to build a more sustainable society becomes increasingly urgent, our customers face a wide range of challenges - from improving safety and boosting productivity to reducing costs across the entire equipment lifecycle.
Our mission remains unchanged: to stand alongside our customers and meet their expectations with innovative machinery and solutions.
To respond to a rapidly changing market environment, we must move beyond the traditional machinery-centered business model and evolve into a true solutions provider - one that helps customers solve their challenges holistically through value-added services and digital solutions throughout the full equipment lifecycle, while also developing next-generation machinery powered by AI, robotics, sensing and communication technologies.
LANDCROS is our new corporate brand - a name rooted in LAND and inspired by the values we stand for: Customer Mindset, Reliability, Openness and Solutions. It expresses our commitment to society and our promise to deliver open, future-ready and innovative solutions to our customers.
This new name marks our determination to move forward into a bold new era of transformation.
The Future of LANDCROS
Our Heritage of Unique Identity
As our company name and corporate brand evolve, the identity of our group remains unchanged. LANDCROS will continue to build lasting relationships with customers, partners and society
Solution Provider
Creating an open strategy together with our customers and partners
The construction and mining industries are entering a new era. The world now demands faster, smarter and more sustainable ways to build infrastructure and housing at an unprecedented scale - with lower costs, less labor and tighter timelines.
At Hitachi Construction Machinery, we are committed to meeting these challenges head-on. That is why we are transforming into a true solutions provider - one that goes beyond machinery to exceed customer expectations and deliver greater value.
Even as we become LANDCROS Corporation, our commitment remains unchanged. Through our authorized distributors, we will continue to solve customer challenges directly and deliver high-quality machinery and services in pursuit of our long-term vision.
Hitachi Construction Machinery is driving the future of construction and mining by building LANDCROS into a new corporate brand - one that delivers innovative solutions beyond traditional construction machinery and helps create a prosperous society that future generations can be proud of.
At Hitachi Construction Machinery, we believe construction will continue to inspire pride, create opportunity, and shape a better future - for generations to come, for their families, and for our planet.
Solutions Beyond Machinery
Shaping a prosperous future for the Earth and Society
